Wednesday, the 5th of December - Mission accomplished

05.12.2012

Slogan of the day: Mission accomplished

- Notable Skype dialog we had today, me and my boss (before i was asked to change "Final Product configuration" section name to "Mission accomplished". I thought to do it my way):

                I: I changed "mission accomplished" to "objectives achieved"

                Boss: NO

                B: change it please

                I: ok, I'm changing

                I: it just sounded like some political slogan to me

                B: that's the point. We just had elections. Mental associations with positive outcome.

Just previously I found out that one of the Obama's reelection slogans was "Mission Accomplished". Interesting marketing move - to correlate big national election emotional lift with own brand via usage of similar political slogans and rhetorics.

- Little off-topic, but nevertheless. It appears that there is actually a story with this slogan. It was used by G. W. Bush in 2003 in some military-related campaign, and later was re-utilized (in a different context) by Obama in his recent reelection. Now we are re-utilizing it for our product description. Quite a popular slogan, it seems.