Monday, the 10th of December

10.12.2012

- They decided not to use "+600 years of collective experience" paragraph anymore. It was our CEO's recent innovation - eccentric textual gesture to both surprise, empathize and (probably) cheer up our clients and customers. It is still out there - on all our major websites and press releases, emails and LinkedIn groups, but my boss today told me that I shouldn't use it anymore. Whatever the reason of its departure, I will inevitably miss this idiotic but unusual line. Farewell, little abomination of marketing ignorance, you filled my heart with joy and my throat with laughter not know how oft... Rot now, on the graveyard of miserable ideas, along with the marketing calendar, sandy hurricane victims and all the others.

- Finally something new: today I started updating our LikedIn company page with new group description, keywords, products & services pages, etc. It's actually kinda interesting. I've read a few articles concerning this theme:

                http://learn.linkedin.com/downloads/LinkedIn-Products-and-Services-Guide-01-2012.pdf

                http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/

and found out some useful tips in it. My boss suggested that we should advertise our EVERY engineering service aspect separately, be very specific to cover as many keywords from our list, as possible. I also think that it was a rehearsal of a kind - maybe testing our new keywords and website structure blending together, I don't know. Anyway, as for me it was only partially a good idea, because of two reasons: first, now our products & services page looks too cluttered (instead of two blank as it was before), and second - It requires me to do a lot of copy-pasting kinda boring and stupid job that I hate. It also increases my chances of making some typos, and, consequently - my bosses time required to check them. So in the end, he's making only worth for himself. Hah, thinking about it actually makes me happier...

- It appears that my keyword list is actually not as perfect as I used to think. Lots of very crucial words are missing, and some of them barely makes any sense. I guess this is the foreseen consequence of the fact that no one had never actually spared a time to check it carefully. There's a good side too - only I know about it's handicapity, so I can perform actions required to fix it.