пятница, 14 декабря 2012 г.

Friday, the 14th of December - SEO!


14.12.2012

Slogan of the day: SEO

- Or products and services on LinkedIn company page are getting more and  more "impressions". According to LinkedIn, impression defines as "the number of times recommendations for this product have been viewed organically on LinkedIn". That means that the products & services pages I wrote (well, copy-paste from our site, actually) are actually being visited and gaining some popularity. I don't know if 7 impressions in 2 days is a big number or not, but, nevertheless, it's always pleasant to see your work actually brings some results.

- Back to keywords, now for good. My boss told me that I should prepare complete SEO for our new website before the year ends, utilizing keywords from the list I made earlier. I've already read SEO-tipping article,
where the question of keyword-per-page quantity is risen and analyzed. As always, when it comes to SEO there is no strict and define theory, rather countless practices and "micro-theories" based on these practices. Even SEO themselves confess, that there is nothing certain in their work, and the key thing you have to remember is that nothing is certain and reliable enough, experiment and innovation is everything and there is nothing more true than your own experience.

- Such a strange experience: making graphics through code! I was asked to make some changes in our upcoming email campaign email design. As always, it proved to be a puzzling but interesting task, requiring some logic as well as mathematical imagination and spatial sense. At first it was really difficult to understand, how to manage tables columns and rows properly, but once I captured the basic inclusion logic, it all became easier and clear.

- Glassdoor website (the one that I found a negative review of our company couple of months ago) is now displayed on the first Google search page when our company name is queried. It's with my positive feedback - that's good, I guess. One marketing platform I found and developed by myself adds popularity to our company. That gives me a reason to think that my idea to exploit social networks and especially - ones dedicated to employees, was successful.

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