26.11.2012
- Ordering layers and folders in photoshop is essential - I
understand it after encountering one commercial design that one of my
colleagues did. It was a mess and I spent a lot of time just figuring out what
layer matches what part of the image. There were no names, no grouping or
ordering. So the first thing I did was renaming layers and placing them in a
more convenient order (I found spatially-parallel order, where layer icons
vertical hierarchy is alike "real" layers vertical arrangement the
most convenient). Then I made several groups and subgroups (too many is bad -
easy to lose yourself in) and arranged according layers to them. Now I can work
with it without puzzling on layers location.
28.11.2012
- Design is all in the details. Keeping your fonts the same
size no matter what, ordering all contents in straight lines, cleaning pixels
here and there for the image to look more clear, clearing space and making all
the details look unified - that's the key. Even our lame corporate flyer design
started to look much better after I polished it for several hours, fixing all
the mistakes my mysterious predecessor left behind.
- I was always thinking of designing in photoshop as about the
graphical artistic experience, but now, after spending a week working on
brochure design, I'm starting to reconsider my views. It seems as for me more
like a kinesthetic and constructive-gaming experience, alike to my childhood
plays with construction kit and differently colored blocks. Definig lines and
curves, designating all sort of objects around them, making symmetrical or asymmetrical
constructions, polishing the details so that the final result will look and
feel perfectly. It's like building a pyramid, every single part of which must
be fitted tightly to another.
29.11.2012
- Converting GMT to EST time format. All-knowing internet
tells me with the voice of ChristinaC:
To convert GMT time to EST time, you simply subtract five hours from the GMT
time. For example, if it is 8 pm GMT time, it will be 3 pm EST time.
- A little time passed before I realized that converting GMT
to EST time format for brouchure was not very effective. As I understand now, these
two formats were chosen intentionally for different time zones / countries. For
example, 8 AM GMT is 3 AM EST, which is not a very convenient time for America,
but suit well for England and Europe.
- Finally I get my hands to some juicy data from our
engineers team! It was always right under my hand, actually - on the head
engineers computer network share. But from where could I know? Now I know what
dwarfs from Dwarf Fortress experience when they enter a strange mood and lacks required
materials, but then, just a few seconds before madness take over, finally achieves
them through some elvish / human caravan or fellow dfarfs aid. Fascinating
feeling - finally, some real work and no more roundabouts!
30.11.2012
- Once again, QR code seems to be of use: now i insisted for
it to be present on our commercial flyers and product brochure. I'm sure that
everyone including engineers and businessman on events as big as our company
participates in all have iPhones, iPads or some other QR-reading app of some
sort. In future, when all people on earth will have their Smartphones embedded
in their eyes, I believe QR codes will become a of the normal form of advertising
and even communication in general. It's as easy as it can be - literally, what
you see is what you get. No more boring reading - you scan, program decode
information for you and voila - you find yourself on the page you need, with
the product you wanted, etc.
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