Monday, the 17th of December - Worst-First

17.12.2012

Slogan of the day: Worst-first

- I dedicated all my day to keyword search, analysis and sorting. First, I made a table with all our website pages and categorized them (main, product, education, services, etc.). I was not sure what to do with all additional pages, like "contacts", "our recent clients", etc. (whether they require keyword attachment or not?) so I hid them and concentrated on four main pages: Home, Product overview, Services overview and Education overview.

- It became obvious almost instantly that my recent keyword list (that I made a month ago) was rubbish. Great that I never send it to anybody, actually. Back then, I was trying really hard, but was not realizing the basic keyword search mechanics and marketing direction in which we are going to push our website. This is not to say that now I realize it completely, but some important things, that was missed then, now finally are getting to my head:

- We need 5-10 (at the very most) keywords per page.

- These keywords have to be unique and reflect fully page's contents (text).

- If keywords and page contents does not match - then it is spam.

- Words must be very specific, and when I say that I mean VERY specific (this requirement ensures that we do not frustrate our visitors who are misguided to the main page through a very specific query, or vice versa);

- We need to put heavy accent on some words that describe things we are doing GOOD and do not push things that we do, but are not very good at).

- Words must correlate with our current marketing course

- Apart of all above, every word should be also analyzed carefully through the google analytics keyword tool and SEO rank checker (thankfully I've already managed to handle these tools pretty ok, so that was not a big problem).

- After working hard for 6 hours, a great disappointment come upon me. My boss was not satisfied with my work and criticized my keyword list all over. I was defending as I could, but had the feeling that I was indeed going in a wrong direction with my recent SEO analysis. For example, I was checking keyword google rankings for all our competitors, but was not paying attention to the exact page of their website that appeared in google search results. And that is a major thing, as my boss explained me. By attaching very specific keywords to a very specific pages they made their website more flexible and SE optimized. I also should've checked our current website keywords (through browser code) and see what was good in it and what was wrong. So, there were a lot of mistakes, and the day was practically lost, but - since I'm still kinda new to all this stuff and no one spares his time to guide me through SEO job, I'll learn my lesson and move forward to the new one.