Tuesday, the 18th of December - SEO LOGIC!

18.12.2012

Slogan of the day: SEO LOGIC!

- Today, after few hours of working on a new, additional keyword list, where I staked all the words we used in our recent (this fall) marketing, I realized, finally how our new keyword list should look and what needs to be done for it to look this way. I was written on the wall all the time, but only now I did realize the logic behind it. Ah, sweet logic. Without you nothing in this miserable world would be consistent and clear. You give me the opportunity to see through the garbage and find out the escape route from any mind-boggling labyrinth. Thank you for clearing my thoughts from the mist of ignorance one more time...

- Anyway, back to my discovery. I understand that in order to optimize keyword efficiency and website traffic one should not use as many keywords for a single page as possible (ok, that was obvious). Actually, one single word with some of its variants to broaden the possibilities would be more than enough! And every page and subpage should have its own unique keyword that could describe its specific place and role in your overall brand structure. If we assume that your website structure already reflects precisely enough you real company / brand structure, than every page in this structure would accordingly, reflect every specific aspect of your company / brand, then, by adjusting appropriate keyword to every one of them you will cover all your specific keywords AND all your specific products / services / brands / news / etc. Isn't it brilliant when you look at it that way? Instead of main page-centered structure your website will gain sort of web-open structure, where it will "breathe with all its skin"  and start gaining traffic from all possible pages equally. You will also make your site much more client-friendly: instead of aiming aimlessly through the labyrinth of your website, frustrated and disappointed, they will gain comfortable access to the exact page they need in no time. I'm finally fascinated about my SEO work - now, when I managed to understand its logic and see its true aim and purpose.

- It is strange, almost mysterious. Some of our potentially most important technical press release online publishers, like TenLinks, EngineeringTalk and CFDreview refuses to publish our stuff. All these websites are free, dedicated to technology and should've been our best publishers - but no. And what is even worth, they don't even contact me when I email them - no "We're sorry, but your press release needs editing" or "We can't publish your stuff due to...". Nothing. Complete silence - no matter how I was trying to reach them. What's even more interesting - and that's where it all became mystical - our company was publishing press releases on this websites, I searched and found them, but all before the beginning of 2012. How could it be? Did they change their editorial staff or just made publishing policy more rigorous? But why weren't they answering on my emails then? They could easily just write something like "Sorry, but now we hate you. Goodbye and don't bother us with your stupid press releases anymore". I said to my boss about this mysterious silence and he said that he would look at it closer too. Stay tuned, the investigation continues.