Marketing segregation - Thursday, the 10th of January

10.01.2013

 Marketing segregation

 - Had to make some changes to marketing schedule. First, add events from our India department training calendar. There's a few of them, thankfully, and are to be marketed to our India contacts only. Moreover, none of our European-American trainings should be marketed in India. Practically, our India department is self-sufficient, covering the whole country-region. I'm wondering though, is there something more than just a geographic reasoning behind this secularization? Or should I rather say - segregation? Indians are good on their own, no one should bother them, but they too should not be brought to the attention of the rest of civilized turbomachinery society. We have our services-for-everybody and services-for-India - taking in account that it is, after all, a third world country with a weak economy and catastrophically low standard of living, maybe having all the world know that your second major department situates there and half of your employees are Indians is not very… advantageous for the business?

- Second, add Middle East to email section and distribute some of training announcing emails between different regions. The goal is to gain more specific coverage, and, by doing this, increase email sending frequency. For example, we can email our American and Asian contacts about our Boston training, while emailing our European and Middle East clients about Dusseldorf training, expecting that for people from Europe visiting European trainings would be more convenient, with the same for America and American training. Middle East definitely goes to Europe, because, as our High Boss stated, "they're easy to get german visa", and Asia... well, I guess flight over pacific is more comfortable and easier than over the mountains and deserts of Himalai and Middle East. That's my guess though, I'm really not sure why they decided to stick Asia contacts to America.