11.01.2013
Control in Action
- So that's how it works: first we plan webinar and invite
everybody to take part in it. Then more than 100 people register for the
upcoming webinar, while we only can afford 20+ to our meeting (more will cost
more, so...). Then we record webinar video and put in on YouTube. Everybody
(especially those, who were registered
to the webinar but was not invited due to our attendees limitation) wants to
see that video, and we send them a link... to our Visitors Center, where they
need to register in order to watch a video that is also on YouTube in free access.
Why are we not giving them a direct link to YouTube and forcing them to take on
pretty silly and timey bureaucratic procedure? Because by registering on our
website they will give us (aside of general info, like names, addresses) full
vision of their activity on the website, including the pages they visit,
actions performed, etc. It's a cunning way to make people do what you want them
to do by giving them an opportunity to achieve things they think they want
most. They are affected to our webinar (by our marketing program) and therefore
are determined to watch it no matter what cost, which is not that big (only register
on our website). We give them what they want, and they give us full visibility
of their selves, which can be later considered in our next, even more cunning
and sophisticated marketing strategy.
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